LIVE E-COMMERCE

Toezy

Pilates grip-sock brand on a fully custom headless storefront — product system, cart, checkout, waitlists. Live and taking real payments.

17

routes, fully custom

Live

taking real payments

100%

bespoke design system

Toezy

A brand, not a template

Custom design system, custom cart, custom checkout — pixel-faithful to a finished design, with product variants, bundles, gift thresholds, and waitlist capture wired to real email infrastructure.

Production discipline

Every page verified at desktop and mobile widths before every deploy. Zero-console-error standard. The same rigor I bring to client work.

The build, step by step

How this one actually got made.

01

Design fidelity

Started from a finished brand design and rebuilt it pixel-faithful in code — custom design system, no template underneath.

02

Commerce engine

Product variants, bundles, gift thresholds, cart, and checkout built as one coherent system — 17 fully custom routes.

03

Wire the money and the mail

Real payments live, waitlist capture connected to production email infrastructure — not a demo store, a working one.

04

Verified launch

Every route rendered and inspected at desktop and mobile widths before every deploy. Zero-console-error standard, enforced by automated browser checks.

under-the-hood · toezy

  • 17 custom routes on a bespoke design system
  • Variant + bundle + gift-threshold pricing logic
  • Waitlist and transactional email on production infrastructure
  • Automated browser verification before every deploy
Next.jsHeadless commerceZustandResendVercel

Want something like this for your business?

One call. I'll tell you exactly what I'd build — and whether your project is a fit.